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Brains Love Stories: How Leveraging Neuroscience Can Capture People’s Emotions

Think Fast Talk Smart logo by Stanford GSB
Sep 2 2021

In this episode of Think Fast, Talk Smart, lecturer and podcast host Matt Abrahams sits down with David Eagleman, a neuroscientist and the host of the PBS series The Brain, to discuss why our brains are wired for storytelling and how new senses might impact our connection and communication with others.

“I’ve always been really interested in this idea of how we can pass information to the brain via unusual channels,” Eagleman says. “We’ve got our eyes or ears or fingertips and our nose, we’re very used to this and we sort of think these are fundamental, but of course, this is just what we’ve inherited from a long road of evolution … It turns out you can push information in the brain in other ways.”

Listen to the full episode or read the transcript

Think Fast, Talk Smart is a podcast produced by Stanford Graduate School of Business. Each episode provides concrete, easy-to-implement tools and techniques to help you hone and enhance your communication skills.