Share Too much pleasure can lead to addiction. How to break the cycle and find balance Apr 4 2022 Psychiatrist and author Anna Lembke says, almost every behavior has become "drugified." Image Meredith Miotke for NPR. When we're repeatedly exposed to pleasure-producing stimuli — social media, sugar, alcohol or any number of readily-available substances — our bodies adjust. Then we need more on repeated use, just to feel a the marginal pleasure boost – and, eventually, just to feel "normal."